Brand Identity · Naming · Print Materials · Website Design · Signage

123 Drive Latrobe Valley is a start-up business that offers driver education and training. The client wanted to differentiate themselves from their other local competitors by having a more professional look while maintaining a fun and vibrant feel to appeal to both younger and older audiences. It was important for ‘Latrobe Valley’ to be part of the business name to define the geographic area the client wished to service, so I came up with the name ‘123 Drive Latrobe Valley’, which also reflects the sequence of steps required in order to successfully attain a licence.

The identity roll out consisted of the naming, overall brand, business cards, letterheads, posters, newspaper advertising, brochure, website design and car signage.