Brand Identity · Bespoke Curriculum Vitae

Resumes never need to be boring and generic, and that is definitely something Annabelle Maccini wanted to steer clear of. Annabelle wanted to stand out from her competitors while letting her personality come through in the branding.

The creative direction for Annabelle’s branding was inspired by Annabelle herself – Smart, sophisticated with a warm and earthy side. The logo itself represents Annabelle’s initials within a simplified form that acts as a mark upon her resume and business card. The short fold on her resume begins with a statement that sums Annabelle up in a few short words – which is just enough to get her potential employers interested.