The logotype for Euphoria Nightclub is inspired by the impossible triangle often used by artist MC Escher. The logotype explores lines and angles to make up the letter ‘E’ which gives a illusion and euphoric nature of a impossible object in a 3-dimensional shape. It’s not until you look deeper into the logotype that you can discover the singular lines and angles which leads you to see a 2-dimensional shape.
The overall branding and identity roll out consisted of business cards, posters, front entrance signage, apparel, fully responsive website design and social media promotions.
Designed while employed at The View From Here Design Studio under the creative direction of John Calabro.