Naming / Brand Identity / Print Materials / Website Design / Digital Materials / Apparel
SM was approached by Melbourne-based cinematographer, photographer, drone enthusiast and all-around cool guy Gary L. Fidelia. Well known in the industry as ‘Disco’, Gary wanted 80’s disco to be used as inspiration for his fresh brand identity. The result uses an 80’s script inspired by retro cassettes and neon signage. Business cards include a blind emboss combined with red edging that ties in with the user-friendly and simplistic website.