Brand Identity · Print Materials · Website Design

A re-brand for Gippy Finance Solutions – the brief was to speak professionally and engage clientele ranging from home buyers, investors, business owners or anyone needed assistance when gaining finance and approval.

The identity explores a conceptual and graphical approach to ‘taking the first step’ to gain finance – which relates to all of it’s clientele. The idea of ‘taking the first step’ is visible through the ‘step’ logotype combined with several conversational tag-lines.

The language and tone used for the tag-lines speak to potential clients in a casual, optimistic and understanding way.

The branding is rolled out into all print materials, advertising, social media, and a fully responsive website.

This work is my own, however was completed as Lead Designer at Media Fox.

www.gippyfinance.com.au