Brand Identity · Print Materials · Signage
A re-brand for Goldsmith as their previous identity was out-dated and failing to portray the strong, experienced and reliable service that Goldsmith provide Australia-wide. As Goldsmith have not only out-grown their previous brand, they also needed to divide the business model into 4 parts, Goldsmith as the overarching umbrella, with 3 parts to sit underneath – Civil And Environmental, Plant Hire and Sales.
The creative firstly began by enhancing their pre-existing symbol which I then combined with a bold sans serif typeface. ‘Constructing a better future’ tag-line was created to portray confidence and optimism. The tag-line set in a contemporary stencil typeface merged with solid blue backgrounds and minimalistic layouts positions Goldsmith high within the market place.
The overall branding and identity roll out consisted of letterheads, business cards and with compliment slips, services guide brochure, employment prospectives brochure, safety posters, apparel, pull up banners and fully responsive website design.
This work is my own, however was completed as Lead Designer at Media Fox.