Habitat is a bar/lounge located on Smith St, Collingwood. The concept of Habitat was inspired by the ‘peppered moth’, which evolved in response to the change in its habitat from the population and carbon brought about by the industrial revolution in England. The moth became ‘peppered’ as a genetic response to the soot- and ash-laden environment, making it less susceptible to predatory attack and an exemplar of natural selection.

The identity roll-out consisted of the overall look, graphic elements, business cards, menus, responsive website, inside light boxes and outside signage.

Designed while employed at The View From Here Design Studio under the creative direction of John Calabro.

Interior photography by The Thousands