Brand Identity / Print Materials

Inexhale Active is your shopping destination for fashion activewear. Designed in Melbourne, Inexhale Active is dedicated to giving you the very best fashion activewear with a focus on transitional pieces that can take you from coffee catch ups to crossfit, or work to work out.

SM was approached by Inexhale Active to create a visual identity that represented the transitional apparel. The logo includes an intersecting cross that represents the transition between casualwear and activewear, whilst the sophisticated use of typography speaks to a fashion-forward customer.

Photographer: Cat Black Photo
Model: Brooke Marie Smith
Makeup: Leah Carlisle