Brand Identity · Bespoke Curriculum Vitae
Branding and CV for James Sampson a current PhD student, focusing on market research. To differentiate James from the norm, he needed a CV to make an impression and represent his unique skills, qualifications and personality.
The resume itself focuses on job prospects, and ultimately what businesses/organisations are looking for in a potential employee. The resume presents on the opening sleeve – “Hello. Are you looking for someone like me“, which then folds off to expose “I’m James Sampson, Marketer, Researcher, Writer“. Using this rhetorical device within the design, James has already made his mark for future employers, with a memorable statement that proposes he could be the one they are looking for.
Similarly, James’s business card contains the same stylistic approach with all typography set in a simple sans-serif in black and hints of yellow.