Brand Identity / Print Materials / Signage / Landing Page / Apparel

We worked with Mainline Cycles to develop a brand identity system inspired by the authenticity of motorcycles, whilst not being tailored specifically to a certain era, or style of bike. The identity includes various individual logos that can be used throughout print and digital materials. With a nod to a vintage time of mechanical work, copywriting was developed to explain services. The roll-out included print materials, external signage, internal mural, van signage, landing page, and apparel.