The branding for One Shot Double Shot explores a fun and unique theme around the word ‘double’. The identity uses a bunch of imagery that was carefully selected which all have a double theme or meaning to them. These images are then composed within a grungy deconstructed aesthetic and combined with splashes of red or black graphics and typography.
The logo itself emphasis the the word ‘double’ with its double stroked ‘L’ and ’T’, whilst also combined with a double stroked cross which is used as a mark throughout the collateral.
The overall branding and identity roll out consisted of business cards, coffee cards, stamps for coffee cups, coffee holder, stickers, brochures, posters, signage and a fully responsive website design which included online ordering.
Designed while employed at The View From Here Design Studio under the creative direction of John Calabro.