Brand Identity Campaign / Creative Direction / Illustrations / Print Materials /  Apparel / Promotional Items / Social Media Artwork

PHN Gippsland engaged SM to design a brand campaign to boost breast, bowel, and cervical cancer screenings across the Latrobe Valley. The end result – a friendly, informative campaign that included the development of faceless illustrations cleverly designed to engage not only the screening advocate but a loved one. The natural colour palette complements the friendly logotype ‘ScreenForMe’ which is typeset specifically to accompany key messages and call to actions.