Brand Identity / Illustrations / Print Materials /Signage / Social Media Artwork
We worked with skin experts Skin + Beauty Bar to develop a down to earth brand identity that stands out against the mainstream ‘clinical’ look often used. Print materials feature a signature cheeky tone of voice alongside a feminine colour palette that gives a youthful appearance. To stand out, we created a unique style of illustrations that celebrate all things skin and beauty. Signage followed a simple understated feel, friendly copy, welcoming visitors, making them feel comfortable.