Brand Identity · Print Materials · Signage · Website Design
A re-brand for South Gippsland Dental as it’s previous identity was failing to portray an accurate reflection of the high-end dentistry service that they provide. The new identity developed reflects the core values of the business – it has a strong sophistication yet is calming and appealing for both males and females of any age.
The creative direction involved re-thinking the name – ‘Clinic’ was then added to communicate a higher end dentistry. The logo uses custom designed typography with a diamond symbol. The diamond chosen specifically for the symbol as it sits within synergy of their core values – prestigious, high-end and the very best. Secondary to the new name the tag-line created ‘Where smiles are made’ signifies superiority, as though they are the creators of smiles, in a league above their competition.
The overall branding and identity roll out consisted of business cards, letterheads, with compliments slips, brochures, promotional materials, advertisements, new customer forms, form holder, presentation folder, posters, signage/way-finding, social media and fully responsive website design.
This work is my own, however was completed as Lead Designer at Media Fox.