Collateral Refresh · Print Materials · Illustration

Warragul Farmers Market, held on the third Saturday of every month in Warragul’s Civic Park, is a place for people to meet and support local farmers and producers and buy a huge range of fresh produce and hand made food.

Already having an existing logo, a collateral refresh of their print materials was designed to artistically reflect the fresh produce on offer each month. A variety of whimsical hand drawn watercolours were brushed onto paper and then scanned in to be used as a feature, individually showcasing a different illustration for each print material.

The refresh was adapted to a variety of designs, such as newspaper advertisement templates, market voucher, social media imagery – including profile, timeline and newsfeed, DL calendar and flyers.