Messaging / Brand Identity / Print Materials / Digital Materials

Brand identity refresh for West Gippsland Libraries. With eleven libraries located across West Gippsland, each library is a place for you to learn, enjoy and connect with your community.

At the heart of the identity is a new iconic logo—drawn from the love of books and community connection. Across all communications, the logo connects to visual content via a simple and flexible graphic system.

The verbal identity of West Gippsland Libraries is expressed in communications that define learning, knowledge, and experience—thus enabling West Gippsland Libraries to re-invigorate the library scene.